Right Fit Right Now Fulfillment for on-time delivery

Compared to last year, US general merchandise sales revenue increased by 5% in the week ending September 25, 2021. Retailers are migrating to micro-fulfillment, curbside pickups, and in-store fulfillment for faster deliveries and cost-efficiency. GreyOrange micro-fulfillment and omnichannel strategies address unique retailer needs by intelligently optimizing existing spaces, resources, and operating systems to orchestrate reliable real-time decisioning. Now convert any underutilized space into a micro-fulfillment center or any preferred mode under 12 weeks. Smart management of variable SKUs and real-time inventory visibility allows you to truly optimize omnichannel capabilities.

Derisk your automation investment

GreyOrange Pilot Program and Cloud Subscription Model address your specific needs without causing disruptions

Derisk your automation investment

GreyOrange Pilot Program and Cloud Subscription Model address your specific needs without causing disruptions

The general merchandise segment has seen a shift in channel demand from physical stores to ecommerce. The industry also faces challenges such as labor crunch, poor visibility of inventory, fragmented logistics, variable SKUs, and SKU proliferation.

Only a connected approach between fulfillment channels will help merchants reduce last mile, drive profits, and improve customer experience. Personalized shopping experience along-with omnichannel mode of fulfillment will cater to the Now-delivery demands.

Fulfillment trends in fashion and apparel industry


Frequent Out-of-Stock and Overstock Inventory

There is a need for real-time inventory access and visibility. Also, the Dock-to-stock and order-to-dispatch time needs to be reduced.


Rising Fulfillment Costs

With a rapid growth of e-commerce due to changing buying patterns, the consumer preferrence for home-delivery has increased fulfillment costs


Shift in Mall and Department Store Strategies

Despite prominent stores and mall retailers closing thousands of stores in the US, department stores are expected to recover. Adopting quick, scalable, and resilient fulfillment automation will advance and expedite fulfillment processes.


Flexible Fulfillment Options

Convenience stores are still the most recession-proof retail channel. As consumers rely on these with slightly tweaked fulfillment methods of curbside pickup, brick-and-mortar stores will remain alive.


Lack of Efficient Omnichannel Fulfillment

Varying demands from new channel mix need a customer-centric fulfillment strategy for real-time inventory visibility and faster last-mile deliveries

Case Study

Membership based club store with ecommerce operations across USA


  • Labor Shortage
  • Reduce fulfillment cost per unit
  • Fulfilling ecommerce orders
  • Quick deployment of a resilient, scalable and portable fulfillment system

What are general merchandise retailers looking to solve immediately?


Here’s how dark store fulfillment mode operates with GreyOrange solution

Dark store/micro-fulfillment center for General Merchandise

Solutions and benefits

  • Manage ecommerce and dark store fulfillment with real-time visibility and access to inventory
  • With GreyOrange fulfillment automation, reduce order to dispatch time and scale up operations to meet now-delivery demands
  • Meet your profit margins with a scalable and portable fulfillment operating system that can convert any idle space into a fulfillment center and reduce last-mile costs
  • Intelligent and resilient technology that plans in real time to orchestrate robots, humans, and its central brain – GreyMatter
  • Short lead time to implement automation systems

Operating expenses reduction with savings in DC labor, store manpower, and decreased shrinkage

Savings from capital expense delays

Manage multiple brands and omnichannel fulfillment from the same DC with 24×7 visibility of operations and real-time access to inventory

Automation for all inventory, including large items

Get Right Fit Fulfillment. Move closer to your customers.

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