When used strategically, retail execution software serves as a force multiplier on the sales floor, empowering associates to serve customers unburdened by logistics and equipped with accurate inventory data.
Even more than other retailers, apparel retailers need to know how to keep up with the times. They have to adjust to shifting consumer shopping behaviors, to say nothing of constantly evolving fashion cycles. Today’s carpenter pants could be tomorrow’s acid wash jeans.
But there’s one thing that never changes: The need to keep customers coming back.
It’s easy to look at the latest in-store retail execution technology — overhead and handheld RFID (item-level radio frequency identification) readers, workforce management apps, inventory analytics — and assume that labor savings are the big payoff. To be clear, the labor savings are considerable. Just to name one example, the ability to take inventory by pushing a button is a huge time and cost-saver. No more after-hours shifts counting items by hand.