GreyOrange appoints Dieter Berz-Voege as CEO of EMEA (Europe, Middle East and Africa)

Berz-Voege to plan Logistics 4.0 with European customers at CeMAT Hannover

Hannover, 10 April 2018 – Robotic warehouse system and supply chain automation company, GreyOrange announced the appointment of Dieter Berz-Voege as Chief Executive Officer, EMEA (Europe, Middle East and Africa).

“Dieter is a key addition to our leadership team as Europe is a major growth region for us,” said Samay Kohli, Co-Founder and Group CEO of GreyOrange, warehouse management robotic system company. “His experience in successfully designing and implementing complex technology solutions across multiple geographies will contribute significantly as a member of the core team defining the global strategy for the expansion of GreyOrange. Having focused in the last three years on driving automation and machine learning to improve business productivity, he will help clients become more successful by applying the portfolio from GreyOrange.”

Most recently Berz-Voege was founder and CEO of a premier cloud consulting partner Storm Reply after serving as Country Managing Director and Head of Strategy EMEA for Cognizant, one of the world’s leading professional services companies. In these roles he oversaw and grew complex solutions and technology businesses building international teams, acquiring and integrating companies, and forging strong partnerships.

Berz-Voege and his team from GreyOrange in Hannover will be at Hall 16, Stand H03 on 23-27 April at CeMAT, the leading event for intralogistics and supply chain management where ‘Logistics 4.0 meets Industry 4.0’. Visit

At CeMAT, GreyOrange will highlight the expanded Butler range which was launched in March. Able to manage payloads from 100 to 1600 kgs (220 to 3500 lbs), the goods-to-person Butler robotics system automates inventory storage (putaway) and order fulfilment which lets warehouses run higher speed operations and boost efficiency. The Butler range is among the latest products for robotic logistics and has been deployed in distribution centers in Europe, Asia and the Americas for industries such as 3PL, FMCG, Retail and e-commerce.

Berz-Voege added, “I was impressed with the advanced R&D at GreyOrange; and its unique strengths in combining hardware and Artificial Intelligence. GreyOrange has focused its innovations to address tough supply chain complexities, and have launched exciting new products such as the Butler XL and Butler PickPal recently. These solutions offer our customers a strong competitive advantage.”

Photo caption – Dieter Berz-Voege, Chief Executive Officer, EMEA (Europe, Middle East and Africa).

About GreyOrange
GreyOrange is a multinational technology company that designs, manufactures and deploys advanced robotics systems for automation in warehouses, distribution and fulfilment centres. With deep domain expertise, world class hardware and software engineering and the passion to solve complex business problems, the company is advancing the way logistics and supply chain processes across the world are being optimized. Founded in 2011, GreyOrange is headquartered in Singapore with offices in India, Hong Kong, Japan, Germany and UAE, and a state-of-the-art Research and Development centre in Gurgaon, India. To know more, visit

For further information please contact:

Christina Loh 
GreyOrange Pte Ltd 
Mob: +65 65898380

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