GreyOrange installs its 50th Sorter at Pos Indonesia to serve South East Asia’s biggest and fastest growing e-commerce market

Singapore, 22 September 2017– Automation and Robotics company GreyOrange announced its 50th installation of a high-performance, advanced Sortation System for Pos Indonesia, the national postal company which distributes parcels and mail across Indonesia, the largest and fastest growing e-commerce market in South East Asia. The third largest e-commerce market globally, behind China and India, its fast-growing e-commerce market is projected to reach USD130 billion by 2020.

GreyOrange, headquartered in Singapore, is recognised as one of the world’s Top 50 Robotics Companies by Robotics Business Review, and specialises in the design, manufacture and deployment of advanced robotics and automation systems for distribution and fulfilment centres.

Gilarsi W. Setijono, CEO, Pos Indonesia said, “The growth in retail and e-commerce in Indonesia has been phenomenal and it is well-timed for the Logistics industry to adopt the newest technologies. The increasing demands for fulfilment and last mile delivery – which call for higher efficiency, accuracy and traceability – have grown steadily. We needed a Sortation system that lets us handle a bigger volume so that we are able to fulfill same or next day deliveries accurately and efficiently. The GreyOrange Sortation system lets us do that.”

Nalin Advani, CEO, GreyOrange Asia-Pacific said, “We are pleased that Pos Indonesia has selected the GreyOrange Linear Sorter to handle its fast increasing volumes. This Sorter is our 50th installation globally in under four years, and quite special to us. We are proud to work with the team at Pos Indonesia to design and deploy a sortation system unique for the demands of Indonesia, to deliver the highest throughput and efficiency.”

The GreyOrange Linear Sorter, comprising advanced software and a high-speed sorter, has been tried-and-tested for a wide variety of applications to handle high-volume sortation. Within three years of its launch, customers in the e-commerce, consumer goods, apparel and retail industries have commissioned these Sorters across Asia and Latin America; visit

Pos Indonesia handles parcel and mail volume exceeding 500,000 pieces per day and provides fulfilment and last mile delivery for government, state-owned enterprises, online entrepreneurs, and major E- Commerce platforms – Lazada and BukaLapak among others. The GreyOrange Linear Sorter was selected as it combines a line of high-speed conveyor – capable of handling an assortment of parcels in various shapes and sizes including polybags, plus irregular packages – and advanced software customised to handle the volume and types of parcels and mail specific to Pos Indonesia.

Agus F. Handoyo, Mail and Parcel Director, Pos Indonesia added, “This sortation system was prearranged using a technology-driven approach. Firstly, the end-to-end digitalization results in a system which integrates seamlessly with data used by our shippers, e-commerce companies and customers; from reading barcodes to capturing gross and volumetric weights, and digital images, which leads to faster and easier parcel traceability. In addition, customers get a better experience in terms of accuracy of delivery.”

Getting more parcels to their right destinations is important due to the high costs of reverse logistics for parcels returns, especially in Indonesia where locations are spread over 17,000 islands.

Meet with GreyOrange and Indonesia distributor PT Global Prima Sakti at Stand B1 at Indonesia Transport, Supply Chain and Logistics, on 10-12 October, at Jakarta International Expo Kemayoran, to see the latest high-performance products and solutions.
Contact, telephone +65 6589 8380.

About GreyOrange:

GreyOrange is a multinational technology company that designs, manufactures and deploys advanced robotics systems for automation in warehouses, distribution and fulfilment centres. With deep domain expertise, world class hardware and software engineering and the passion to solve complex business problems, the company is advancing the way logistics and supply chain processes across the world are being optimized. Founded in 2011, GreyOrange is headquartered in Singapore with offices in India, Hong Kong, Japan, Germany and UAE, and a state-of-the-art Research and Development centre in Gurgaon, India. To know more, visit

For more information, please contact the following persons:

Priyanka Manglani 
Text100 Communications
Email :
Mob: +91 9911661799

Christina Loh
GreyOrange Pte Ltd
Email :
Mob: +65 6589 8380

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