Last-Mile Delivery in Brazil to Become Even More Express with GreyOrange’s Supply Chain Automation Solutions

New Delhi/ Sao Paulo, June 2017– After capturing the South Asian and Indian supply chain automation markets with its capabilities across the Middle East and European regions, GreyOrange, a multinational robotics and supply chain automation company, has now entered the Latin America region with its renowned Linear Sortation system.

Recognised as one of the world’s Top 50 Robotics Companies by Robotics Business Review two years in a row, GreyOrange has been at the forefront of supply chain automation innovation, democratising such solutions for various industries. The sortation system for Loggi strengthens GreyOrange’s hold in the last-mile delivery space and in a new geography, after successful implementations in the e-commerce, retail and CPG sectors across India, Japan, Singapore and Hong Kong.

Loggi, a Brazilian tech company offering last-mile delivery solutions to e-commerce, retailers and local businesses, has opted for GreyOrange’s high-speed advanced Sortation System at its Sao Paulo hub. With its same-day, next-day deliveries and real-time tracking solutions designed for various business types and products, Loggi has set new benchmarks in Brazil. The company was looking to partner with another technology company to help them increase delivery capacity and integrate totally with their in-house algorithms. With the objective of launching several last-mile delivery hubs in the region, Loggi’s need was to deploy flexible, scalable and reliable solutions, hence a partner that could address such diverse requirements while adhering to stringent quality and delivery benchmarks. With the new GreyOrange Linear Sortation system, Loggi will be able to process 72,000 parcels per day in his Sao Paulo hub, almost doubling its current capacity.

Latin America is one of the fastest-growing regions for e-commerce and online retail in the West. Brazil, Argentina and Mexico are expected to double their current ecommerce sales at 47 million USD in 2018, as per a report published by Forrester. Further, online retail sales are set to grow at a CAGR of 17% to reach $85 billion by 2019. GreyOrange realizes the immense growth opportunity that the region presents and its entry into the market with Loggi will enable more businesses in the region to witness flexible, scalable, reliable and efficient automation solutions.

Commenting on this, Samay Kohli, Group CEO, GreyOrange said, “The Linear Sorter has been adopted by many leading ecommerce and logistics companies across India and APAC market. We are excited to have Loggi on board with us now. Having studied the challenges that Latin America faces, we are working to provide an intelligent automation solution that can be customised to reduce turnaround time to ensure fastest delivery to the customer”.

He further added, “Companies in Latin America are not just looking for automation products, but technology solutions that will provide the required technical support to their clients. With GreyOrange’s unique combination of hardware and software expertise, we are looking at addressing the supply chain issues to improve the delivery process of the urban centres and remote locations without burdening the transportation system”.

Daniel Topper, Vice President, E-Commerce, Loggi, “Every day, Loggi offers an incredible express delivery experience, with real time tracking, to thousands of consumers buying on the main e-commerce websites in Brazil. We chose to partner with Grey Orange to accelerate our stellar growth – while maintaining our top-of-the-class SLA level. Indeed, we were looking for a partner who would understand the specific requirements of our express delivery business and, in the meantime, offer a flexible platform that could fully integrate with our in-house routing algorithms and APIs.

GreyOrange has a very successful track record in the express delivery space and demonstrated great understanding of our business and our specific requirements. They worked with us as a true technology partner to create customized and specialized solutions to meet our unique and complex demands. We are excited about the upcoming deployment and are sure that the GreyOrange Sortation system willenable us to face successfully significant increases in deliveries, while improving our efficiency.”

The GreyOrange Linear Sorter combines advanced software and two lines of high-speed sortation conveyors capable of sorting thousands of parcels in various shapes and sizes including polybags, plus irregular and fragile packages. The system starts at the Auto-spacer where sensors determine how the parcels are spread to ensure gaps between the parcels are even. Each parcel is then identified by 1D or 2D barcodes where both its gross and volumetric weights are automatically recorded, before it quickly moves along the high-speed conveyor which sorts the parcels according to dispatch time, destination and other parameters as determined at different times of the day, including service levels such as same-day and next-day delivery.

About GreyOrange:

GreyOrange is a multinational technology company that designs, manufactures and deploys advanced robotics systems for automation at warehouses, distribution and fulfilment centres. With deep domain expertise, world class hardware and software engineering and the passion to solve complex business problems, the company is advancing the way logistics and supply chain processes across the world are being optimized. Founded in 2011, GreyOrange is headquartered in Singapore with offices in India, Hong Kong, Japan, Germany and UAE, and a state-of-the-art Research and Development centre in Gurgaon, India. To know more, visit

About Loggi:

Founded in 2013, Loggi is a digital platform for express deliveries, backed by Brazilian and US top-tier investors. The company uses a network of 5,000 motorcycle couriers and van drivers to create a fast and reliable logistics environment for different segments, such as companies, e-commerce, and restaurants Loggi’s services are available in Sao Paulo, Rio de Janeiro, Curitiba and Belo Horizonte to over 10 thousand clients in Brazil, including the main e-commerce players in the country.

Priyanka Manglani
Text100 Communications
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