GreyOrange appoints Nalin Advani as CEO of Asia Pacific and Japan

Robotics startup Grey Orange Pte Ltd ("GreyOrange") today announced that Nalin Advani has joined the company as CEO (Asia Pacific & Japan) 

Advani was most recently VP APAC at global visualization leader Barco NV, operating out of its Singapore office. In that role, he oversaw business in the Asia Pacific region through teams and offices in Japan, Korea, Singapore, Malaysia, Australia, and India - driving revenue, profitability and market share to new highs.

"This is a strategic hire for us," said Samay Kohli, Founder & CEO of GreyOrange. "APAC is a high growth region for us and we wanted someone who could take us to the next level. Nalin's leadership credentials, experience, and mindset will contribute significantly in helping us be a significant player globally. We are thrilled to have him in our Senior Leadership Team."

On his joining, Nalin added "I was initially attracted by GreyOrange's focus on innovation in the robotics space. With disruptive technology in a market that is hungry for real throughput, we are poised to lead our targeted industry segments for the coming years. E-commerce in Asia is growing at an exponential pace, and GreyOrange brings in seismic shifts that offer customers efficiency, scalability, and a clear competitive advantage."

GreyOrange announced on January 27 a partnership agreement with Japanese e-commerce logistics provider GROUND Inc. Under the agreement, GreyOrange has made a strategic investment in GROUND Inc. and will be appointing Nalin Advani as one of its two representatives on GROUND Inc's board of directors.

The entry of GreyOrange into the Asia Pacific market is a milestone for the company as it continues to expand internationally. Founded in Gurgaon, India in 2011, the robotics startup now has presence in 9 states in India and is used by the majority of India's e-commerce players. In 2015, it began its international expansion plans by establishing its Asia Pacific headquarters in Singapore, and with presence in Hong Kong and Tokyo.

About GreyOrange:

GreyOrange is a robotics company specialising in warehouse automation solutions. It combines expertise in robotics and software engineering to solve operational inefficiencies in warehouses operated by third party logistics companies, or by companies with their in-house logistics functions. Founded in 2011 in Gurgaon, India, GreyOrange has grown from a two-man startup into a multinational company expanding rapidly across the Asia Pacific region, including Hong Kong, Singapore and Japan. The company today has more than 350 employees, of which more than 200 work in research and development.

About the GreyOrange Butler:

The Butler System is an advanced goods-to-person picking system which relies on mobile robots (the Butlers) to transport shelves to warehouse pickers. Powered by machine learning algorithms, the Butlers reduces the amount of time each worker spends walking around the warehouse picking items, and enables a pick rate of 360 items per hour per picker at minimum. As the system becomes familiarised with the order patterns of the warehouse, the pick rate can be increased up to 700 items per hour per picker.

About GROUND Inc.:

GROUND Inc. is an e-commerce logistics technology provider which is pushing for the adoption of disruptive technologies in the logistics industry. Specifically, it aims to pioneer the adoption of "Intelligent Logistics", which incorporates IT, robotics and cloud technologies into a single high-tech solution for supply chain optimisation. GROUND Inc. is founded by Hiratomo Miyata, formerly the executive officer of logistics business at Rakuten Inc. as well as CEO of Rakuten Logistics Inc., which was founded in 2010 to provide fulfillment services for the merchants who joined "Rakuten Ichiba", the biggest e-marketplace in Japan. Together with his management team, Miyata envisions GROUND Inc to be an ally of any customer wishing to make the leap into next generation logistics.

For more information, please contact the following persons:

Fang Shihan 
Mob: +65 97278746 

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