Still blaming online shopping for slow foot traffic and down sales? You’re missing the full story.
New research from gStore reveals how your in-store experience turns away shoppers. When customers encounter too many sold-out items, struggle to locate products, and have to compete with omnichannel orders, they take their business elsewhere.
of shoppers have tried to buy in-store items that were sold-out or sold in limited quantities in the last 90 days.
have been inconvenienced by a retailer’s omni-channel operations (e.g. curbside/in-store pickup, on-demand delivery).
would shop in-person more frequently if inventory issues (e.g. frequent out-of-stocks, trouble finding items, discrepancies between online and in-store availability, etc) were less common.
Our survey of 1,035 U.S. adults who’ve visited a fashion, general merchandise, or specialty store in the last 90 days uncovers what consumers want in a modern shopping experience and what retailers can do to convert them.
