The warehouse automation landscape is rapidly evolving, with Gartner research projecting that “80% of warehouses and distribution centers will deploy some form of robotics and/or warehouse automation by 2028”. As organizations expand their robotics usage, managing heterogeneous robot fleets from multiple vendors is becoming a critical challenge.
GreyOrange has been recognized as a Representative Provider in the recent Gartner research report, Innovation Insight: Multiagent Orchestration Platforms, highlighting our leadership in this growing market.
According to Gartner, “As companies expand their robotics usage, most will eventually use heterogeneous robot fleets, with different form factors procured from different vendors performing various tasks. Integrating with and coordinating the work of varied fleets of robots will require standardized orchestration software.”
Key market insights from the report:
GreyOrange’s GreyMatter AI-driven multiagent orchestration platform (MAOP) optimizes up to 1 million warehouse operations per minute. Through its open API, GreyMatter enables seamless integration with any vendor’s robotic solutions, giving customers the freedom to grow their automation stacks without vendor lock-in. GreyMatter matches each order to the right agent — be it human, software, physical infrastructure, or robot — at the right time, optimizing fulfillment performance and adjusting continuously to shifts in demand, traffic, and resource availability. GreyMatter is hardware agnostic, supporting a vast range of automation technologies in its Certified Ranger Network (CRN). Customers can add new robots from almost any vendor with assurance it will work seamlessly with the hardware they already have in place.
GreyMatter is just one part of GreyOrange’s end to end retail orchestration platform, which automates operations from the fulfillment center to the retail store. Together with GreyOrange’s gStore solution for retail inventory management, GreyOrange accelerates operations, boosts sales, enables omnichannel business models, and delivers precise location-based intelligence that eliminates the need for manual cycle counts.
“As robot fleets grow in size and complexity, the patchwork of vendor-specific tools connecting them breaks down fast,” said Akash Gupta, Co-Founder and CEO of GreyOrange. “GreyMatter enables distribution centers and warehouses to maintain — and improve — fulfillment rates under the most demanding conditions, by orchestrating tasks across thousands of agents in real time.”
GreyOrange is constantly advancing GreyMatter through three main innovation pillars:
Organizations that effectively orchestrate diverse automation assets gain competitive advantages in operational flexibility, vendor independence, scalability, and performance optimization across all agents and processes.
Download the complete Gartner report to understand how multiagent orchestration platforms are reshaping warehouse automation.
Source: Gartner, Innovation Insight: Multiagent Orchestration Platforms, Simon Tunstall, Dwight Klappich, Rishabh Narang, Federica Stufano, June 27, 2025.
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