Exploring H&M’s Tech-Savvy SoHo Flagship

How H&M’s SoHo flagship uses RFID and intelligent inventory

H&M officials have stated that inventory visibility alone is one of the most impactful changes to their SoHo store.

Walk through the flagship store with Omni Talk Retail to see how the retailer took its RFID deployment and inventory management to the next level, achieving a physical view of how shoppers navigate the store, similar to online customer tracking.

H&M’s SoHo flagship store represents a fundamental shift in retail. For the first time, H&M can track physical shoppers with the same precision they’ve had online — changing everything from store layout to checkout experiences.

Revolutionary Customer Tracking

• Overhead RFID monitors inventory movement throughout the store and fitting rooms
• Physical shopping behavior data now matches online analytics precision

Data-Driven Merchandising

• RFID correlates in-store interactions with online engagement and social media trends
• Strategic SKU reduction creates a curated, luxury boutique experience

Enhanced Fitting Room Experience

• Smart mirrors display items brought into rooms
• One-tap associate requests and future direct checkout capability

Omnichannel Excellence

• BOPIS lockers with same-day pickup
• RFID ensures online orders available within hours, not days

H&M’s success story is replicable. Contact us to understand how hyper-intelligent inventory can elevate your customer experiences while streamlining operations.