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Distribution is in the midst of a significant phase in the evolution from single to multi-channel, and, most recently, to true omnichannel commerce, where retail, wholesale, and e-commerce channels converge to keep inventory in motion and provide a seamless experience for customers across the entire brand.

This paper explores five key elements that all retailers should be incorporating into their demand driven omnichannel supply chain strategies.

Five Priorities for omnichannel retail supply chains

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