General Merchandise Fulfillment Solutions

General Merchandise Fulfillment Solutions

Handle, move & fulfill merchandise orders more efficiently and safely

Covid changed buying habits, likely forever. As a result, retailers are migrating to micro-fulfillment, curbside pickups, and in-store fulfillment for faster deliveries and cost-efficiency. GreyOrange micro-fulfillment and omnichannel strategies address unique retailer needs by intelligently optimizing existing spaces, resources, and operating systems to orchestrate reliable real-time decisioning. Now convert any underutilized space into a micro-fulfillment center or any preferred mode under 12 weeks. Smart management of variable SKUs and real-time inventory visibility allows you to truly optimize omnichannel capabilities.

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Changes in the industry

The general merchandise segment has seen a shift in channel demand from physical stores to ecommerce. The industry also faces challenges such as labor crunch, poor visibility of inventory, fragmented logistics, variable SKUs, and SKU proliferation.

Only a connected approach between fulfillment channels will help merchants reduce last mile, drive profits, and improve customer experience. Personalized shopping experience along-with omnichannel mode of fulfillment will cater to the Now-delivery demands.

Fulfillment trends in the general merchandise industry


Frequent out-of-stock and overstock inventory

There is a need for real-time inventory access and visibility. Also, the Dock-to-stock and order-to-dispatch time
needs to be reduced.


Rising fulfillment costs

With a rapid growth of e-commerce due to changing buying patterns, the consumer preferrence for home-delivery has increased fulfillment costs.


Shift in mall and department store strategies

Despite prominent stores and mall retailers closing thousands of stores in the US, department stores are expected to recover. Adopting quick, scalable, and resilient fulfillment automation will advance and expedite fulfillment processes.


Flexible fulfillment options

Convenience stores are still the most recession-proof retail channel. As consumers rely on these with slightly tweaked fulfillment methods of curbside pickup, brick-and-mortar stores will remain alive.


Lack of efficient omnichannel fulfillment

Varying demands from new channel mix need a customer-centric fulfillment strategy for real-time inventory visibility and faster last-mile deliveries.

What are general merchandise retailers looking to solve immediately?

Real-time inventory visibility to ensure stocks are at the right place at the right time.

Now-delivery demands and skilled labor crunch require agile automation.

Stressed margins due to rising fulfillment costs in ecommerce and last-mile delivery.

Ability to adopt new technology in a brownfield setup.

AI-enabled, resilient, and dynamic fulfillment system that can handle difficult demand forecasting.

Existing fulfillment abilities need scalable and portable automation to meet ecommerce and omnichannel demands.

General Merchandise Fulfillment Solutions

Dark store/micro-fulfillment center for General Merchandise

See how dark store fulfillment mode operates with GreyOrange solution.


Solutions & benefits

  • Manage ecommerce and dark store fulfillment with real-time visibility and access to inventory
  • With GreyOrange fulfillment automation, reduce order to dispatch time and scale up operations to meet now-delivery demands
  • Meet your profit margins with a scalable and portable fulfillment operating system that can convert any idle space into a fulfillment center and reduce last-mile costs
  • Intelligent and resilient technology that plans in real time to orchestrate robots, humans, and its central brain – GreyMatter
  • Short lead time to implement automation systems
  • Operating expenses reduction with savings in DC labor, store manpower, and decreased shrinkage
  • Savings from capital expense delays
  • Manage multiple brands and omnichannel fulfillment from the same DC with 24×7 visibility of operations and real-time access to inventory
  • Automation for all inventory, including large items
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Learn more about AMRs for general merchandise distribution

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