H&M, GreyOrange Experts to Discuss “Customer-Focused Robotic Fulfillment” at RILA 2022

Speaking session will showcase customer-focused fulfillment journey for innovative retail leader H&M

ATLANTA, (Feb. 18, 2022) GreyOrange, the fulfillment platform leader, today announced that GreyOrange Retail Consulting Partner, Apurva Vadera and H&M Head of Logistics Pascal Fassler will speak at the Retailers Industry Leaders Association (RILA), LINK 2022 Retail Supply Chain Conference on February 21. Vadera and Fassler will lead “Creating Customer-Focused Fulfillment: 3 Lessons from H&M,” outlining how GreyOrange was able to execute a transformational customer-focused fulfillment journey for the multinational clothing retail leader. The educational session, taking place Monday, February 21 from 1:45 p.m. to 2:30 p.m. in Room Grapevine D, will guide attendees through best practices for rethinking fulfillment in today’s age of new customer expectations.

“Incorporating GreyOrange’s modern approaches, such as intelligent software and robotics, enabled optimizations that transformed our Robbinsville distribution center into a completely customer-centered operational facility,” said Pascal Fassler, Head of Logistics, Americas, H&M. “As H&M continues to deploy modern fulfillment and in-store experiences, our efforts focus on customer relationships.”

To face altered retail shopping realities, H&M sought innovative yet practical strategies to satisfy new levels of customer expectations largely driven by evolving ecommerce trends and location-based differences,” said Apurva Vadera, Partner, GreyOrange Retail Consulting. “Through fulfillment nodes, innovative tech-enabled “omni-work” capabilities, robots, real-time inventory visibility, Smart Fitting Rooms and other exceptional experiences leveraged by AI, H&M was able to execute fulfillment and in-store experiences that will continue to shape the future of retail customer relationships.”

The presentation will include gStore, the new mobile-first Software-as-a-Service (SaaS) app being launched and demonstrated at booth #1329 by Akash Gupta, GreyOrange Co-Founder and Chief Technology Officer. Retailers can use gStore to optimize how their stores serve in omnichannel fulfillment networks while also delivering exceptional tech-enabled experiences for in-store shoppers.

“Today’s consumers expect seamless online and in-person shopping experiences,” Gupta noted. “gStore works with existing retail systems to organize real-time inventory and order data and to orchestrate work processes that serve in-store shoppers as well as online fulfillment. An intuitive mobile app puts everything at the store associate’s fingertips and AI-based cloud software assigns and directs work in real-time based on numerous variables.”

The LINK 2022 Retail Supply Chain Conference gathers top executives in retail supply chain to network and learn from each other through case studies, best practices, and expert thought leadership. It gives you new perspectives, ideas, and solutions that allow your company to innovate its retail supply chain. New this year, LINK will feature both a business hub and social hub in the Expo Experience to help you build your network and forge new connections. The new Retail Innovation Center Stage will bring you experts on hot topics, trends and research, as well as breakout session deep dives.

About GreyOrange
GreyOrange is the leading fulfillment platform that gives companies choice, flexibility and resilience in driving digital supply chain transformations. GreyOrange innovations get the right product to the right place at the right time. GreyOrange gives organizations a competitive advantage by increasing productivity, empowering growth and scale, mitigating labor challenges, reducing risk and getting to market faster while also creating better experiences for customers and employees. The company is headquartered in Atlanta with offices across EMEA and APAC. For more information, visit www.greyorange.com.

Media Contacts
Suzy Swindle
GreyOrange, Inc.
678-427-6034
Suzy.s@GreyOrange.com

Will Haraway
LeadCoverage for GreyOrange
404-593-8320
will@leadcoverage.com