Right Fit Right Now Fulfillment for a robust omnichannel experience

Fashion and apparel companies juggle multiple brands and seek to bring fulfillment closer to consumers. In order to balance profit margins and customer requirements, retailers must adopt a customer-centric strategy that is omnichannel, omninode, and omnibrand. This would enable fluidity in fulfillment workflows and operational sustainability without large Capex investments. With Right Fit Fulfillment approach, GreyOrange intelligently leverages and optimizes retailers’ existing spaces, resources, and automation systems to propel their businesses with reliable real-time decisioning. We create a resilient automation structure to view the entire inventory at once with easy accessibility and modular systems using AI, robots, and the power of people. Right Fit Fulfillment enables businesses to build capacity quickly at different scales and speeds.

Derisk your automation investment

GreyOrange Pilot Program and Cloud Subscription Model address your specific needs without causing disruptions

Derisk your automation investment

GreyOrange Pilot Program and Cloud Subscription Model address your specific needs without causing disruptions

Your fulfillment strategy needs to catch up with fast-changing fashion and apparel trends as ecommerce sales boom from 16% to 29% worldwide.

With brick-and-mortar stores unlikely to experience pre-covid levels of footfall, global supply chain disruptions emphasize the need for quick adaptability to changes and resilience to remain relevant in the new world order.

Fulfillment trends in fashion and apparel industry


Multibrand and omnichannel

Multibrand and omnichannel requirements make fashion and apparel fulfillment complex for retailers to meet in-season demands


Highest variance in SKUs

Short life cycles, high demand volatility, and impulse purchases by customers result in millions of SKUs to be managed


Complexity in Operations

Smaller and high-frequency orders mandate piece-picking operations across various modes of fulfillment that are cost-, time-, and labor-intensive


Returns and Refunds

With ecommerce giants promoting ‘Try-n-buy’ behavior, a whopping 96% of consumers look for free shipping and 79% prefer free returns


Variety of Storage Types

The need for specialized storage of fashion goods, like Goods-on-hanger, cases, boxes, polybags, flat-packs involves tedious and expensive process


SLAs and Margin Pressure

Variable SKUs, high returns, and complex inventory management across innumerable fast fashion brands make it difficult to meet SLAs and margins

Case Study

Multinational fast fashion apparel retailer with over a thousand SKUs


  • Limited workforce, manual operations, and disparate systems
  • Separate store and non-store fulfillment operations
  • Dependency on WMS
  • Inventory sub-classifications and associated business logics in picking
  • Suboptimal downstream operations and transportation efficiency

What are fashion and apparel retailers looking to solve immediately?

Here’s how fashion and apparel omnichannel and ecommerce modes operate with GreyOrange

Omnichannel Fulfilment for Fashion and Apparel

Ecommerce Fulfilment for Fashion and Apparel

Solutions and benefits

  • A resilient, scalable, and dynamic fulfillment operating system from GreyOrange can manage the unpredictable and highly volatile peak-season demands
  • GreyMatter orchestrates waveless, real-time order fulfillment of high number of SKUs with dynamic storage strategy and automated system-directed picking
  • Handling of different modes of fulfillment simultaneously for now-delivery demands
  • Return management module to ensure faster sortation and induction of returned items, making them available for sales quickly
  • AI-enabled software to manage channel-demand variance
  • Managing multiple brands and omnichannel fulfillment from the same DC with 24×7 visibility of operations and real-time access to inventory

300% improvement in UPH to handle peak season volumes

SKU handling across channels from same DC

End-to-end visibility and control to manage channel-demand variance

Reduction in order-to-dispatch time from 48 hours to same-day

24×7 operation with people, AI, and robots

Right Fit Fulfillment Right Now. Move closer to your customers.

Let’s begin a conversation today!