Right Fit Right Now Fulfillment for faster delivery

As hybrid work model continues, experts predict ecommerce to make up 28% of the market share in DIY home improvement by 2025 — 7% increase from 2020 in the US alone. This is the ideal time for retailers to gain a competitive edge by investing in automation and making fulfillment more accessible.

GreyOrange Right Fit Fulfillment approach addresses DIY retailer needs by intelligently optimizing existing spaces, resources, and operating systems to orchestrate reliable real-time decisioning. By enabling flexible any-node-any-mode fulfillment, the retailers get access to view the entire inventory at once and gain full control over their warehouses.

Derisk your automation investment

GreyOrange Pilot Program and Cloud Subscription Model address your specific needs without causing disruptions

Derisk your automation investment

GreyOrange Pilot Program and Cloud Subscription Model address your specific needs without causing disruptions

A whopping 40% of consumers have adopted hobbies related to DIY Home Improvement during lockdowns. Retailers are likely to face challenging times with nearly 43% of customers expected to stick to online shopping even after the pandemic ends.

With DIY Home Improvement stores getting low foot traffic, ROA on stores is stressed. They need omnichannel and micro-fulfillment nodes to remain relevant in the new world order.

Fulfillment trends in DIY Home Improvement industry


High Order Volume with Reduced Lines Per Order

High orders with fewer lines per order due to ecommerce spike fuel the need for building capacity


Low foot traffic

Reduced foot traffic in stores with idle operations affects profitability, inventory management, and ROA


Lack of Efficient Omnichannel Fulfillment

Varying demands from new channel mix need a customer-centric fulfillment strategy for real-time inventory visibility and faster last-mile deliveries


Long Deployment Time

Brands are looking to convert idle spaces within their physical stores into fulfillment centers with reduced lead time and capex pressure


Smart Storage Planning

DIY home improvement requires efficient storage and material handling due to SKU variability as well as high days-on-hand inventory

Case Study

Biggest multinational home improvement chain in South America


  • Existing fulfillment capabilities incapable of handling ecommerce annual order growth of 60% plus new stores
  • 1000s of SKU in variable sizes, some of them too large for fixed automation
  • Need to adapt fulfillment to different SKUs for different seasons and campaigns
  • Separate inventory storage and material handling process for store and non-store channels leading to inefficiencies

What are DIY Home Improvement retailers looking to solve immediately?


Here’s how omnichannel and ecommerce fulfillment modes operate with GreyOrange solution:

Omnichannel DC for DIY Home Improvement

Ecommerce fulfillment for DIY Home Improvement

Solutions and benefits

  • A scalable and portable fulfillment operating system from GreyOrange that can convert any idle space into a fulfillment center with quick TAT
  • Intelligent and resilient technology enables plans in real-time to orchestrate robots, humans, and its central brain – GreyMatter
  • Manages ecommerce and store fulfillment with real-time visibility and accessibility of inventory in motion
  • GreyMatter orchestrates waveless, real-time order fulfillment to manage volume and express delivery SLAs
  • GreyOrange fulfillment operating system efficiently manages storage and material handling to take care of SKU variability (varied UoMs and form factors) and high days on hand

Manage multiple brands and omnichannel fulfillment from the same DC with 24×7 visibility of operations and real-time access to inventory

Automation for all inventory, including large items

Operating expenses reduction with savings in DC labor, store manpower, and decreased shrinkage

Savings from capital expense delays

Get Right Fit Fulfillment. Move closer to your customers.

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