By Linda Baker
“The ability to flex up and flex down depending on what is happening in the real world is going to be the wave of the future”
The pandemic and seemingly unstoppable e-commerce surge is accelerating robotic takeover of the warehouse space, as brands seize on flexible automated solutions to address a variety of marketplace challenges.
“You can’t meet the demands of modern commerce with systems that were built for a previous era,” said Terrie O’Hanlon, chief marketing officer for GreyOrange, a software and mobile robotics company that uses artificial intelligence and machine learning to make warehouse operations more efficient.
Adaptability in particular has become an essential tool as operators must respond quickly to customer demand that is at once surging and fluctuating wildly, O’Hanlon said.
GreyOrange provides fleets of autonomous modular sorting robots (available in six “form factors”) that move parcels from receiving through dispatch. The company’s key differentiator, according to O’Hanlon, is an AI-driven fulfillment operating system that allows the devices to communicate with one another and adapt to changes in real time, as order patterns and fulfillment expectations change.