GreyOrange Welcomes Guido Frantzen as CFO

GreyOrange Appoints Guido Frantzen as Chief Financial Officer

–Frantzen will lead financial operations to further accelerate the company’s global growth–

ATLANTA, (December 6, 2022) — GreyOrange, a global leader in automated robotic fulfillment and inventory optimization software, today announced the appointment of Guido Frantzen as chief financial officer (CFO). Effective Oct. 1, Frantzen is responsible for leading the GreyOrange financial team, ensuring all departmental functions such as accounting, tax, investor relations and legal are elevated and support overall revenue growth goals for the rapidly expanding company.

“Guido’s more than 20 years of experience as a growth-focused financial leader for SaaS, energy, automotive and manufacturing companies means his finger is on the pulse of what it takes to advance a company like GreyOrange to the next level of financial stability and profitability,” said Samay Kohli, co-founder and CEO, GreyOrange. “His proven revenue growth strategies are necessary as we continue expanding our fulfillment solutions offerings globally.”

Before joining GreyOrange, Frantzen served as CFO at Kasasa, Zola Electric and eMeter Corporation. In addition to his CFO experiences, Frantzen worked in different financial roles at Siemens, gaining experience in accounting and controlling, financial planning and analysis, treasury, credit, risk and controls as well as mergers and acquisitions.

“I look forward to putting my strategic expertise to work for the purpose of advancing GreyOrange financially so the company is able to continue solving problems for customers all over the world,” said Guido Frantzen, CFO, GreyOrange. “As we look to the future, and even currently, supply chain leaders are not only looking to GreyOrange to provide innovative fulfillment solutions, but to serve as a credible consultant.”

Gartner® analyst Dwight Klappich outlined the importance and impact of the role of robotic platform and hardware consultant in “Market Guide for Intralogistics Smart Robotics*,” published April 18, 2022:

“While demand is high, actual adoption is not currently keeping pace. One challenge users face is that there are almost too many options given the large diversity in ISR [intralogistics smart robots] platforms and use cases. Companies are left with trying to determine which are the right ISR platforms to pursue, but because most companies lack ISR experience, this is slowing adoption. We believe this condition will improve over the next two years, first as companies broaden their experience and then also as consultancies build more robust practices around ISRs.”

*Gartner®, Market Guide for Intralogistics Smart Robotics, 2022,” published 18 April 2022 by analyst Dwight Klappich. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

About GreyOrange
Disrupting and re-defining fulfillment, GreyOrange Inc. provides a state-of-the-art hardware agnostic fulfillment orchestration platform, GreyMatter™, that responds to customer orders in real time as well as proprietary and certified third-party hardware. The company’s solutions offer a competitive advantage by increasing productivity, empowering growth and scale, mitigating labor challenges, and reducing risk and time to market while also creating better experiences for customers and employees. Founded in 2012, GreyOrange is headquartered in Atlanta, Georgia, and employs over 800 people with offices and partners across the Americas, Europe and Asia. For more information, visit

Media Contact
Leah R. H. Robinson, APR

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