SEKO Logistics Announces Strategic Partnership with GreyOrange

SEKO Logistics Leverages GreyOrange Assisted Picking Solution to Scale Up Warehouse Operations

London, (November 30, 2022): SEKO Logistics (SEKO), a leading global logistics provider, is today announcing a strategic partnership with GreyOrange, a global leader in automated robotic fulfilment and inventory optimization software, to help scale-up its warehouse operations.

The partnership, which will involve SEKO using a fleet of GreyOrange’s Ranger™ Assist Bots and GreyMatter™ fulfilment orchestration platform, will enable the company to both increase available capacity and throughput across its warehouse while also reducing operating costs. GreyOrange’s solution will empower SEKO to scale its warehouse operations to meet changing demand without having to source additional labour.










“In our industry, building a scalable logistics solution to meet the ever-changing demand cycles, whilst controlling an increasing cost base, is critical in our customer offering,” said Paul Lockwood, Group Managing Director UK & I for SEKO. “This new partnership with GreyOrange allows our fulfilment centres, starting in the UK, to manage those fluctuations seamlessly and empower our clients to turn their supply chains into a competitive differentiator. GreyOrange’s AI-driven software and automation serves as a powerful tool to ensure we’re always delivering high-velocity ecommerce solutions for our clients no matter the season.”

GreyOrange’s GreyMatter™ fulfilment orchestration platform coordinates and assigns the work activities of warehouse robots such as Ranger™ Assist to maximise productivity, speed, accuracy, and safety in distribution operations. GreyMatter™ matches robot agents according to work needs, including capacity and demand peaks, for seamless inventory orchestration.

“We are honoured to be partnering with SEKO, one of the premier retail and e-commerce logistic providers – to help provide a way for warehouses to operate more efficiently during peak times”, said Samay Kohli, Co-Founder and CEO of GreyOrange. “Together with our AI software and smart robots, we will be able to solve some of the most pressing issues facing logistics operations currently.”

GreyOrange will be working with Zebra Fetch Robotics, to provide the Ranger™ Assist bots. The Ranger™ Assist is an autonomous mobile robot (AMR) that supports a variety of e-commerce fulfilment and wholesale picking workflows, including each and batch picking, as well as interleaving replenishment and putaway. Industry-leading on-board robot safety software and sensors enable the AMR system to be ANSI/RIA R15.08 conforming and carry the CE mark.

“Robotics automation provides an outstanding range of scalable solutions for warehouse challenges in today’s on-demand economy,” said Marcel Kars, VP Robotics Automation, Zebra Technologies. “AMRs can deliver greater workflow efficiencies and improved worker productivity gains by streamlining e-commerce orders, automating the movement of goods and assisting workers with picking.”

Press Contacts: 
Harry Webster

Frances Fyten

About SEKO
Built on nearly 50 years of logistics expertise, SEKO Logistics is the no-nonsense global end-to-end logistics partner –from factory to consumer. SEKO delivers sustainable client-first service, expert reliability and tech-driven shipping solutions that turn supply chains into a competitive differentiator. With over 150 offices in more than 40 countries, SEKO helps you move at the speed of commerce. Learn more at

About GreyOrange 
Disrupting and re-defining fulfilment, GreyOrange Inc. provides a state-of-the-art hardware agnostic fulfilment orchestration platform, GreyMatter™, that responds to customer orders in real time as well as proprietary and certified third-party hardware. The company’s solutions offer a competitive advantage by increasing productivity, empowering growth and scale, mitigating labour challenges, and reducing risk and time to market while also creating better experiences for customers and employees. Founded in 2012, GreyOrange is headquartered in Atlanta, Georgia, and employs over 800 people with offices and partners across the Americas, Europe and Asia. For more information, visit

About Zebra Technologies
Zebra (NASDAQ: ZBRA) empowers organisations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimised. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 84% of the Fortune 500 – with an award-winning portfolio of hardware, software, services, and solutions that digitise and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilise Zebra innovations that help them sense, analyse and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedInTwitter and Facebook, and check out our Story Hub: Zebra Perspectives.

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